For instance, TV-connected devices, such as video game consoles and internet-connected devices (Google Chromecast, Apple TV, Amazon Fire TV, Smart TV apps, etc.), allow audiences to use their internet connections and access a treasure trove of content to interact with at will. Overall, live and time-shifted television, even when accounting for seasonal fluctuations in viewership, still accounts for a majority of an adult’s media usage, with four hours and 46 minutes being spent with the platform daily in first-quarter 2018.īut newer platforms that have emerged as a result of internet accessibility and growing connectedness of consumers are ultimately behind the growth of media usage. Radio alone reaches 92% of adults on a weekly basis live and time-shifted TV has a weekly reach of 88%. Live + time-shifted TV viewing and radio have remained consistent over the measured quarters-a testament to the relative stability to these cornerstone media platforms. The amount of people using traditional platforms held relatively steady when looking deeper into the data. Behind this surge are the growing use of new platforms, as well as the younger, multicultural generations who leverage them. In fact, American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media. According to the first-quarter 2018 Nielsen Total Audience Report, nearly half an adults’ day is dedicated to consuming this content.